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Messages On Hold

What is Ads Online?

Ads Online is a powerful marketing tool, offering pre-recorded voice messages for phones and web pages that can help explain to your customers exactly who you are, what you do and what you offer. Below are a few of our clients.

What are the benefits of Ads Online?

Ads Online, can help you utilise your telephone system and web site service in order to increase customer awareness and identity in the market place. A telephone call or a web page hit is often the first point of contact a potential customer has with your business or organization so it is important to create impact and stand apart from the your competitors.

The figures:

  • Reduce the number of customers hanging up the phone, when put on hold, by 50 %.
  • 84 % of callers prefer Ads On Line rather than silence
  • 16.2 % of callers purchase goods as a result of Ads On Line

What we offer:

  • No tie in Contracts
  • No Ongoing fees
  • No Establishment fees
  • No rental of Digital players – you own the player outright
  • Free Xmas message
  • Free $100 shopping voucher

WARNING!! Did you know that if you are playing the radio or a CD over the phone whilst callers are on hold, you could be forced to pay up to $4,000 + GST in APRA fees?

Who is APRA?

APRA is a non-profit association of composers, authors and publishers of music. Rather than licensing businesses individually, composers and the like, join APRA, which collects license fees on their behalf. APRA then distributes these fees as royalties, which form an important part of a composers income. APRA provides businesses with licenses to use copyright music on behalf of its members and through reciprocal arrangement with foreign copyright collecting services, APRA represents more than one million copyright owners, covering a vast array of musical styles.

Composers have a number of exclusive rights under the Commonwealth Copyright Act 1968 that allow them to make a living from their creativity. Such rights, include the right to control the public performance and communication of their music outside the domestic or private environment. Playing the radio or a CD on your phone is deemed a public performance of music and therefore subject to fees.

If you want to play the radio whilst callers are on hold, then you are required to obtain an annual APRA licence.

 
 
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